What's Happening?
The Walt Disney Company and ITV have announced an extension of their strategic partnership in the U.K., which will see two Hulu original series from Disney+ premiering on ITV1 in exclusive primetime slots. This development builds on their previous collaboration
between Disney+ and ITVX, aiming to broaden their content reach beyond streaming to a free-to-air audience. The psychological drama 'The Stolen Girl' will be the first to premiere, followed by 'The Twisted Tale of Amanda Knox' later in the year. Both series will be branded under 'Disney+ Presents a Hulu Original', highlighting their connection to Disney+. This move reflects the ongoing evolution of the ITV-Disney relationship, which began with a content-sharing agreement launched in July 2025.
Why It's Important?
This partnership extension is significant as it represents a strategic move by Disney to expand its audience reach in the U.K. by leveraging ITV's primetime platform. By bringing Hulu originals to a broader audience, Disney can enhance its brand presence and potentially increase subscriptions to its streaming services. For ITV, this collaboration allows access to high-quality content that can attract viewers and advertisers, strengthening its competitive position in the U.K. television market. The partnership also exemplifies a growing trend of media companies collaborating to maximize content distribution and audience engagement across different platforms.
