What's Happening?
The Business of Fashion (BoF) is hosting a live event titled 'How Retailers Can Effectively Target Fashion and Beauty Consumers' on January 28. The session will feature insights from Yasmine Dahlberg,
BoF's content strategist, Meredith Mitchell, Braze's retail industry lead, Peter Fader, a marketing professor at Wharton Business School, and Michael Edelmann, CMO of 111Skin. The discussion will focus on new strategies that fashion and beauty brands are using to enhance customer engagement. This event is inspired by a recent BoF report on the future of digital customer experience in the fashion and beauty sectors, created in collaboration with Braze. The event is open to the public, and interested individuals can register to attend.
Why It's Important?
This event is significant as it addresses the evolving landscape of consumer engagement in the fashion and beauty industries. With the rise of digital platforms, brands are seeking innovative ways to connect with consumers and build loyalty. The insights shared by industry leaders and experts during this event could influence how companies adapt to changing consumer behaviors and preferences. The strategies discussed may help brands navigate challenges such as increased competition and the need for personalized customer experiences. This is particularly relevant as the industry continues to recover from disruptions caused by the pandemic and shifts in consumer spending habits.
What's Next?
Following the event, participating brands and industry professionals may implement the discussed strategies to enhance their customer engagement models. The insights gained could lead to the development of more resilient and future-ready approaches to consumer interaction. Additionally, the event may prompt further discussions and collaborations among industry stakeholders to address common challenges and opportunities in the digital customer experience space.
