What's Happening?
Nonprofit leaders are being encouraged to enhance their visibility on social media to build trust and attract support. The article highlights the importance of nonprofit CEOs creating a personal brand online, as demonstrated by Diane Yentel, CEO of the National Council of Nonprofits, who effectively used LinkedIn to rally support against a federal funding freeze. The piece argues that nonprofit leaders often overlook the importance of attention and visibility, which are crucial for building trust and securing donations. The Rockefeller Foundation's partnership with YouTube creator MrBeast is cited as an example of the sector's struggle to capture the attention of younger audiences. The article emphasizes that nonprofit CEOs should not only focus
on their personal visibility but also elevate their organization's voice.
Why It's Important?
The visibility of nonprofit leaders on social media is crucial for building trust and securing financial support. As the article notes, 92% of professionals are more likely to trust a company whose executives are active on social media. This trend is significant for nonprofits, which often face challenges in attracting donations and support. By increasing their online presence, nonprofit leaders can effectively communicate their mission and engage with a broader audience. The partnership between the Rockefeller Foundation and MrBeast underscores the need for nonprofits to adapt to the digital age and leverage social media to reach younger audiences. This shift is essential for maintaining relevance and ensuring the sustainability of nonprofit organizations.
