What's Happening?
RCI Hospitality Holdings, Inc. has announced the opening of a new Bombshells sports bar in Rowlett, Texas, located at the Sapphire Bay development on Lake Ray Hubbard. This venue is part of a $1 billion mixed-use project that includes residential units,
retail, and entertainment spaces. The Bombshells sports bar, known for its military theme, features an 8,500 square foot indoor area and a 4,100 square foot covered patio. It is designed to offer a high-energy environment for socializing, game days, and late-night entertainment. The establishment employs over 140 staff members and offers a menu of bar favorites, along with a full bar service. The Sapphire Bay development aims to transform the Lake Ray Hubbard shoreline into a regional destination with various attractions, including a Hyatt-branded hotel, a crystal lagoon, and a surf village.
Why It's Important?
The opening of Bombshells at Sapphire Bay is significant as it marks a key development in the transformation of the Lake Ray Hubbard area into a major regional destination. This project is expected to boost local economic activity by attracting visitors and providing new jobs. The development's focus on creating a live-work-play environment aligns with broader urban planning trends that emphasize mixed-use spaces. For RCI Hospitality, the expansion of Bombshells represents a strategic move to capitalize on the growing demand for entertainment and dining experiences in vibrant, multi-functional settings. The project also highlights the potential for increased property values and business opportunities in the surrounding areas.













