What's Happening?
Meta has announced that Supernatural, a popular VR fitness game, will be spun off into an independent company called Supernatural Health. This decision comes after Meta initially planned to discontinue the game as part of broader VR layoffs. The new company will launch
a separate app on the Meta Horizon Store later this year, with the original founders and coaches involved. Current subscriptions will remain valid until December 3rd, and further details will be communicated to subscribers. This move follows Meta's acquisition of Supernatural in 2023, which faced scrutiny from the Federal Trade Commission over competition concerns.
Why It's Important?
The decision to spin off Supernatural into an independent company highlights the challenges and opportunities within the VR fitness market. It reflects Meta's shifting priorities and the potential for niche VR applications to thrive independently. The move may reassure Supernatural's dedicated user base and could lead to renewed innovation and content development. This development also underscores the ongoing debate about competition and consolidation in the tech industry, particularly in emerging markets like VR. The success of Supernatural Health could influence future strategies for VR fitness and wellness applications.
