What's Happening?
A new marketplace, the French IP Market, is set to debut at the Red Lorry Film Festival in Mumbai, aiming to bring French scripted content to Asian screens. This initiative connects rights holders from France with buyers across India and Southeast Asia, facilitating the development of local adaptations of films, television, animation, and digital properties. The market is supported by France's Ministry for Europe and Foreign Affairs and the Institut français. It will feature curated pitches and meetings between buyers and sellers, focusing on successful adaptation case studies. Fifteen French entities, including Goodfellas Films and MK2, will showcase their catalogs, representing a diverse range of cinema, television, animation, and publishing.
The festival will also screen several French titles as part of its Rendezvous With French Cinema program.
Why It's Important?
The launch of the French IP Market at the Red Lorry Film Festival signifies a strategic move to strengthen cultural and economic ties between France and Asia. By facilitating the adaptation of French content for Asian audiences, the initiative aims to tap into the growing demand for diverse and culturally resonant media in the region. This could lead to increased collaboration and business opportunities for French creators and rights holders, while also enriching the media landscape in Asia with high-quality international content. The market's focus on face-to-face interactions and curated discussions underscores the importance of building long-term creative and business relationships.
What's Next?
The Red Lorry Film Festival, scheduled for March 13-15, 2026, will serve as a platform for further discussions and collaborations between French and Asian media stakeholders. The success of this marketplace could lead to more such initiatives, fostering a robust exchange of cultural content and ideas. As the festival progresses, industry participants will likely evaluate the outcomes of these interactions and explore additional opportunities for co-productions and content adaptations. The involvement of France's Ministry for Europe and Foreign Affairs suggests potential governmental support for future endeavors in this domain.
