What's Happening?
McFarlane Toys has launched a new series of UFC collectible figures, featuring prominent athletes such as Dustin Poirier, Brandon Moreno, and Charles Oliveira. These figures are part of McFarlane’s SportsPicks Series #10, #11, and #12, known for their high-quality craftsmanship and attention to detail. Each figure is packaged in a unique Octagon cage-like display, complete with an Octagon base, making them ideal for collectors and UFC fans. Additionally, each package includes a UFC REWARDS points card, allowing fans to redeem points for exclusive perks and bonuses. Preorders for these figures are available now, with shipping set to begin on January 1, 2026.
Why It's Important?
The release of these new UFC figures by McFarlane Toys highlights the growing popularity
and commercial appeal of mixed martial arts and its athletes. Collectibles like these not only serve as memorabilia for fans but also contribute to the broader merchandising and branding efforts of the UFC. By offering rewards points, McFarlane Toys is engaging fans in a loyalty program that could enhance customer retention and increase sales. This move reflects the strategic partnership between UFC and McFarlane Toys, aiming to capitalize on the fan base's enthusiasm and expand the reach of UFC merchandise.
What's Next?
As the preorders for the new UFC figures begin, fans and collectors can expect these items to become highly sought after, potentially leading to increased demand and limited availability. McFarlane Toys may continue to expand its lineup with more athletes and exclusive editions, further strengthening its position in the sports collectibles market. The success of this series could encourage other sports organizations to explore similar merchandising opportunities, leveraging fan engagement and loyalty programs.
