What's Happening?
Galeries Lafayette Paris Haussmann is hosting the second edition of the 'Africa Now' pop-up from June 17 to July 8, 2026. This event highlights a new generation of African designers who reinterpret local craftsmanship and cultural references for the Western
market. The pop-up features a diverse selection of ready-to-wear, bags, jewelry, and accessories. It is organized in partnership with Canex, the Tranoï trade show, Adama Paris, and Studio Ka x Africa Fashion Up. Notable designers include Youssef Drissi, Judy Sanderson, and Michael Nguthu, who bring unique perspectives and innovative designs to the forefront. The event aims to promote social initiatives and local economic empowerment, showcasing the rich cultural heritage and creativity of African designers.
Why It's Important?
The 'Africa Now' pop-up at Galeries Lafayette is a significant platform for African designers to gain international exposure and recognition. By showcasing their work in a prestigious venue, these designers can reach a broader audience and potentially expand their market presence. The event also highlights the importance of cultural exchange and the value of diverse perspectives in the fashion industry. It supports social initiatives and economic empowerment, aligning with global trends towards sustainability and ethical fashion. This pop-up not only celebrates African creativity but also challenges traditional fashion narratives, encouraging inclusivity and innovation.
