What's Happening?
In the latest installment of the BMW Teammate of the Month series, NHL player Sam Bennett shares insights into his career and personal life. During a ride-along with Jameson Olive, Bennett discusses his championship pedigree, drawing comparisons to the 'playoff Lorax,' and provides updates on his community initiative, Benny's Buddies. The series aims to highlight the personal and professional journeys of NHL players, offering fans a closer look at their favorite athletes.
Why It's Important?
The BMW Teammate of the Month series provides a platform for NHL players to connect with fans on a personal level, enhancing the league's engagement with its audience. By showcasing players' off-ice contributions and personal stories, the series helps humanize athletes and fosters
a deeper connection between players and fans. This approach can strengthen fan loyalty and support for the league, contributing to its overall growth and popularity.
