What's Happening?
Deckorators, a division of UFP Industries, has acquired the remaining operating assets of MoistureShield decking. This acquisition is a strategic move to enhance Deckorators' wood plastic composite manufacturing capabilities and expand its product portfolio
in the outdoor living market. The acquisition includes a facility in Arkansas, which will bolster Deckorators' expertise in traditional composite decking. This move is expected to strengthen Deckorators' market position by combining its Surestone technology with MoistureShield's capabilities, thereby offering expanded product offerings to dealers, contractors, distributors, and homeowners. The acquisition also includes the CoolDeck composite decking technology, which is designed to reduce heat absorption compared to standard composite decking.
Why It's Important?
The acquisition is significant as it positions Deckorators to better meet the growing demand for outdoor living spaces, a trend driven by homeowners investing in their outdoor environments for relaxation and entertainment. By expanding its manufacturing capabilities and product offerings, Deckorators aims to enhance its market reach and accelerate product development. This strategic move is expected to double Deckorators' overall capacity to $200 million by 2027, providing a competitive edge in the rapidly growing outdoor living industry. The acquisition also supports UFP Industries' broader strategy to strengthen its core business and drive long-term growth.
What's Next?
Deckorators plans to leverage the newly acquired assets to expand its product mix and grow its brand over the long term. The Arkansas facility provides immediate capacity for additional sales, with opportunities to further increase capacity as sales growth objectives are achieved. The company is likely to make additional capital investments at this location to support its growth strategy. As the outdoor living market continues to expand, Deckorators is well-positioned to capitalize on this trend by offering innovative and high-performance outdoor solutions.
