What's Happening?
Wallis Cos., a convenience store operator founded in 1968, continues to expand its presence with 66 stores under the On the Run and Dirt Cheap brands. The On the Run stores, located in Missouri and Illinois,
offer a wide range of products, including gourmet coffee and freshly made food items. Dirt Cheap stores, known for their party supplies and discounted products, also feature a unique 'Cluck Bucks' coupon system. In addition to retail operations, Wallis Cos. manages BriteWorX and Great River car washes and operates a fuel transportation division for wholesale and commercial distribution.
Why It's Important?
Wallis Cos.' expansion reflects broader trends in the convenience store industry, where operators are diversifying offerings to attract a wider customer base. By integrating food services and unique promotional strategies like the 'Cluck Bucks,' Wallis is enhancing customer engagement and loyalty. This approach not only boosts sales but also positions the company competitively against larger chains. The inclusion of car wash services and fuel distribution further diversifies Wallis' revenue streams, making it more resilient to market fluctuations.
