What's Happening?
The Who's Next trade show in Paris, organized by WSN Développement, showcased the autumn/winter 2026/2027 ready-to-wear collections, highlighting brands like Blundstone, Leon & Harper, and True Religion. Despite a weakened market, the event saw a 5% increase in visitors compared to September 2025, with 60% being international attendees. The trade show emphasized the importance of relationship building and business development, with brands focusing on sustainable and everyday wearable fashion. Key offerings included streetwear and quality basics, appealing to consumers seeking sustainable wardrobes.
Why It's Important?
The Who's Next trade show reflects the ongoing challenges and adaptations within the fashion industry, particularly in response to changing consumer
demands for sustainability and quality. The increase in international visitors indicates a continued global interest in fashion innovation and collaboration. For U.S. brands, this trend underscores the importance of aligning with sustainable practices and maintaining strong international relationships to remain competitive. The focus on everyday wearability and quality also suggests a shift towards more practical and versatile fashion choices, which could influence future design and marketing strategies.
