What's Happening?
Craig Ericson, the founder of Rise Records, has launched a new independent label named Vaux Records. The label, named after Portland's Vaux's swifts, officially launched on May 15, 2026. Ericson, who founded Rise Records in 1991, has signed artists such
as CUNTROL and J NOIRE to the new label. The launch of Vaux Records marks Ericson's return to the music industry after selling Rise Records to BMG in 2015. Under his leadership, Rise Records was known for breaking artists like John Gourley of Portugal. The Man and Caleb Shomo of Beartooth. The label was also an early adopter of streaming, making its entire catalog available on YouTube in 2009.
Why It's Important?
The launch of Vaux Records signifies a notable return of Craig Ericson to the music industry, potentially impacting the independent music scene. Ericson's previous success with Rise Records, which he sold for a significant sum, suggests that Vaux Records could become a major player in the industry. This move could influence the careers of emerging artists and the dynamics of independent music labels. Ericson's innovative approach to music distribution, as seen with Rise Records' early adoption of YouTube streaming, may continue to shape how music is marketed and consumed.
What's Next?
With the official launch of Vaux Records, the next steps involve the label establishing its presence in the music industry. This includes promoting its signed artists, CUNTROL and J NOIRE, and potentially signing more talent. The label's success will depend on its ability to leverage Ericson's industry experience and connections. Observers will be watching to see how Vaux Records differentiates itself in a competitive market and whether it can replicate the success of Rise Records.
