What's Happening?
Stephen Curry, the renowned NBA player, participated in the Rakuten x CANVVS 'Art Of The Game' Custom Sneaker Competition in San Francisco. The event aimed to elevate underrepresented voices in the sneaker industry by showcasing custom designs. Curry, alongside
judges Taboo, Katty Customs, and Dan Gamache, evaluated numerous entries and selected the Flotro CurrDoodle by Arthur Nash as the winning design. The competition, hosted by Rakuten and CANVVS, provided a platform for emerging designers to gain visibility and credibility. The winning design is now available exclusively to Rakuten members, who can earn 10% Cash Back on their purchase. This initiative is part of Rakuten and Curry's ongoing efforts to support creativity and community in the sneaker industry.
Why It's Important?
The event highlights the growing importance of inclusivity and diversity in the sneaker industry, providing opportunities for underrepresented designers to showcase their work. By partnering with platforms like CANVVS, Rakuten and Curry are fostering a community that values creativity and innovation. This initiative not only supports emerging talent but also reflects broader industry trends towards more personalized and unique sneaker designs. The competition underscores the potential for new voices to influence sneaker culture, which has traditionally been dominated by major brands. This shift could lead to a more diverse and dynamic market, benefiting consumers and designers alike.
What's Next?
Following the competition, the winning design will be marketed to Rakuten members, potentially increasing its visibility and sales. The success of this event may encourage similar initiatives, further supporting emerging designers. As the sneaker industry continues to evolve, there may be increased collaboration between established brands and new designers, leading to more innovative products. Stakeholders in the industry, including brands and retailers, may need to adapt to these changes by embracing diversity and supporting creative talent.
