What's Happening?
Trip.com Group's 2026 Lunar New Year forecast indicates a significant increase in longer and premium travel bookings. Cross-border stays of seven nights or more have risen by nearly 40%, and long-haul bookings are up over 50%. Travelers are prioritizing comfort, with a notable rise in first-class and business-class flights and five-star hotel stays. The extended public holidays in Asia-Pacific are enabling longer vacations, reshaping travel behavior. Popular destinations include Europe, Oceania, and multi-city tours in the United States and Japan. The trend reflects a shift towards more ambitious and comfortable travel experiences during the festive season.
Why It's Important?
This trend towards longer and premium travel highlights a shift in consumer preferences,
with travelers seeking more value and comfort in their experiences. The increase in long-haul and premium bookings suggests a growing willingness to invest in quality travel, which could have significant implications for the travel and hospitality industries. Companies that cater to these preferences may see increased demand and customer loyalty. Additionally, the trend could drive economic growth in popular destinations, as longer stays and premium services typically result in higher spending.
What's Next?
As the demand for longer and premium travel continues to grow, travel companies may expand their offerings to include more luxury and extended stay options. Destinations that can provide unique, high-quality experiences are likely to benefit from this trend. The industry may also see increased competition among airlines and hotels to attract premium travelers. Furthermore, the focus on comfort and quality could lead to innovations in travel services and amenities, enhancing the overall travel experience.
