What's Happening?
As the 2026 Winter Olympics commence, Peacock has become a central platform for streaming the event, offering over 3,000 hours of coverage. While Peacock does not offer a free trial, viewers can access its premium content for free by signing up for a two-week trial of Instacart+. This promotion allows users to watch the Olympics without a subscription fee, providing access to all events, including medal ceremonies and practice sessions. The Olympics, featuring 16 winter sports, will run until February 22, with Peacock serving as a primary source for comprehensive coverage.
Why It's Important?
This strategic partnership between Peacock and Instacart+ highlights the growing trend of cross-platform promotions in the streaming industry. By leveraging Instacart+'s trial
offer, Peacock can attract new users and increase its viewership during a major global event. This approach not only benefits consumers by providing free access to premium content but also enhances Peacock's competitive edge in the crowded streaming market. For Instacart, the promotion can drive new subscriptions and increase brand visibility, showcasing the potential for innovative marketing strategies in digital services.
