What's Happening?
Lineage has released its Cold Chain Insights Survey, revealing how food and beverage companies are navigating 2026 amid geopolitical disruptions. The survey, which included 1,000 decision-makers across the U.S., Canada, and Mexico, found that companies are prioritizing
resilience by investing in data, automation, and collaboration with logistics partners. Tariffs, regulations, and political shifts are major factors influencing supply chain decisions, with 73% of respondents expecting tariffs to negatively impact finances in 2026.
Why It's Important?
The survey underscores the increasing complexity and volatility in global supply chains, driven by geopolitical factors. Companies are focusing on resilience strategies, such as technology adoption and third-party logistics, to mitigate risks and maintain operations. The findings highlight the critical role of data and AI in transforming supply chain management and the need for flexible and adaptive strategies in the face of ongoing disruptions.
