What's Happening?
Kevel has been recognized for its innovative approach to retail media with its Retail Media Cloud, winning the Retail Media Infrastructure/Platform of the Year at The Drum Awards for Commerce Media 2026. The platform addresses a significant challenge
faced by retailers: scaling media revenue without losing control over data, audience logic, or monetization strategies. Kevel's solution, which is API-native, allows retailers to build and manage high-performing retail media networks using their own first-party data. This approach enables customization of ad formats, decision-making processes, and campaign workflows across various environments, including on-site, in-app, and off-site. The infrastructure has been particularly successful for companies like iFood, a major food delivery marketplace, which reported a 20-fold increase in ad revenue within a year, making retail media a key revenue driver.
Why It's Important?
The development of Kevel's Retail Media Cloud represents a significant shift in how retail media is managed and monetized. By allowing retailers to maintain control over their data and strategies, Kevel empowers them to optimize their media revenue streams without relying on opaque third-party ad technologies. This is crucial in an era where data privacy and control are increasingly important to both businesses and consumers. The ability to customize and adapt media strategies in real-time can lead to more effective advertising and higher returns on investment. For companies like iFood, this has translated into substantial revenue growth, highlighting the potential for similar outcomes across the retail sector. As digital commerce continues to expand, platforms like Kevel's could become essential tools for retailers looking to maximize their media revenue while maintaining strategic control.
What's Next?
As Kevel's platform gains recognition and adoption, more retailers may look to implement similar API-native solutions to enhance their media revenue strategies. The success of early adopters like iFood could serve as a case study for other companies considering this approach. Additionally, as the retail media landscape evolves, there may be increased competition among technology providers to offer flexible, data-driven solutions that empower retailers. This could lead to further innovations in the sector, potentially driving even greater efficiencies and revenue opportunities. Retailers will need to stay informed about these developments to remain competitive and capitalize on the benefits of advanced retail media infrastructure.
