What's Happening?
Hybe America has announced the relaunch of Big Machine Label Group as Blue Highway Records, appointing Jake Basden as CEO. This move follows the departure of Scott Borchetta, the founder of Big Machine Records. Blue Highway Records will focus on country and Americana music, housing artists like Thomas Rhett and Carly Pearce. The label will also handle distribution for other artists under Nashville Harbor Records & Entertainment. The Valory Music Co. will be integrated into Blue Highway, while Big Machine Music will remain under Hybe America. Basden, previously president of Sandbox Management, brings extensive experience in the music industry to his new role.
Why It's Important?
The relaunch of Big Machine Label Group as Blue Highway Records marks a significant shift
in the country music landscape. With Hybe America's backing, the label is poised to leverage global resources to expand its influence in the music industry. This move could lead to increased opportunities for artists under the label, potentially boosting their international reach. For Hybe America, this relaunch represents a strategic expansion into the country and Americana genres, diversifying its portfolio. The appointment of Jake Basden as CEO is also noteworthy, as his industry connections and experience could drive the label's success in a competitive market.
