What's Happening?
Julie Cheetham has been appointed as the Chief Executive Officer of Travalyst, a not-for-profit coalition founded by Prince Harry, The Duke of Sussex. Cheetham, who has over 20 years of experience in sustainability
and business transformation, will assume her new role on December 1, 2025. Her appointment comes at a crucial time as Travalyst is set to embark on a year of significant changes in 2026, focusing on expanding its Data Hub and enhancing global industry alignment on sustainability. Cheetham's previous roles include CEO of Weeva, a sustainability-management platform, which was acquired by Travalyst in 2024. Her expertise in financial services, tourism, and technology aligns with Travalyst's mission to create a system-wide impact in the travel and tourism industry.
Why It's Important?
Cheetham's appointment is significant as it underscores Travalyst's commitment to sustainability in the travel industry. Her leadership is expected to drive the organization's efforts in providing consistent and credible sustainability information, which is crucial for policy and regulatory coherence. This move could influence how travel companies approach sustainability, potentially leading to more environmentally responsible practices across the industry. As Travalyst strengthens its role as a trusted voice, it could set new standards for sustainability, impacting how travel and tourism businesses operate globally.
What's Next?
Under Cheetham's leadership, Travalyst plans to scale its Data Hub, which aims to democratize access to sustainability tools and data for accommodation providers. The organization will also focus on deepening industry alignment around sustainability information. These initiatives are expected to enhance Travalyst's influence in shaping travel policies and practices. Stakeholders in the travel industry, including major brands and technology companies, may respond by adopting more sustainable practices, aligning with Travalyst's goals.
