What's Happening?
Vail Resorts, Inc. has announced the appointment of Celeste Burgoyne as Executive Vice President and Chief Revenue Officer, effective January 26, 2026. Burgoyne will oversee the company's marketing operations and manage various aspects of the guest experience and digital engagement. She will be directly responsible for the majority of the company's revenue streams. Burgoyne joins Vail Resorts from lululemon, where she served as President of the Americas and Global Guest Innovation, managing North American business operations including e-commerce, customer relationship management, marketing, retail store experience, and real estate. Her leadership at lululemon contributed to the company's growth from fewer than 10 stores in the U.S. to over 750
stores globally.
Why It's Important?
The appointment of Celeste Burgoyne as Chief Revenue Officer is significant for Vail Resorts as it aims to enhance its revenue streams and improve guest experiences. Burgoyne's extensive experience in managing large-scale operations and driving revenue growth at lululemon positions her as a valuable asset to Vail Resorts. Her expertise in digital engagement and customer relationship management is expected to bolster Vail Resorts' marketing strategies and expand its reach in the competitive hospitality industry. This strategic move aligns with Vail Resorts' goals to strengthen its market position and drive long-term growth.
