What's Happening?
Emilie Marsh has been appointed as the Chief Marketing Officer of the London-based diamond jeweler Jessica McCormack. Reporting directly to CEO Leonie Brantberg, Marsh will lead the brand's global marketing, communications, digital, and client development strategies. Her role is pivotal as the company embarks on its next phase of international expansion. Previously, Marsh served as Vice President of Marketing EMEA at Tiffany & Co., where she managed brand strategy and communications across Europe and the Middle East. Her notable projects included cultural activations like the Nuit Blanche installation at the Centre Pompidou and the Windows of Wonder exhibition at Selfridges London. Jessica McCormack, known for its Victorian- and Georgian-era
jewelry techniques, has recently expanded into the U.S. market, opening its first store in New York City and planning another in South Coast Plaza by summer 2026.
Why It's Important?
The appointment of Emilie Marsh as Chief Marketing Officer is significant for Jessica McCormack as it seeks to strengthen its global presence. Marsh's extensive experience with luxury brands like Tiffany & Co. and her expertise in marketing and communications are expected to drive the brand's international growth. This move aligns with the company's strategy to demystify diamonds and make them accessible for everyday wear, potentially increasing its market share in the competitive luxury jewelry sector. The expansion into the U.S. market, supported by recent investments, indicates a strategic push to capture a larger audience and enhance brand visibility globally.
What's Next?
Jessica McCormack's expansion plans include opening a second U.S. store at South Coast Plaza in 2026, following the successful launch of its New York City location. This expansion is part of a broader strategy to establish a strong foothold in the U.S. luxury market. As Marsh takes on her new role, she will likely focus on innovative marketing campaigns and partnerships to elevate the brand's profile. The company's growth trajectory may also involve exploring new markets and enhancing its digital presence to reach a wider audience.
