What's Happening?
SCAN Health Plan has launched a new initiative aimed at training Medicare Advantage brokers to act as health navigators for members. This program, known as Brokers as Health Navigators, is designed to equip brokers with the necessary tools and training to support
members in their healthcare journey. The initiative focuses on helping members complete essential health activities, such as scheduling wellness visits and flu vaccinations. The program is part of SCAN's broader strategy to demonstrate the value brokers can add to the Medicare Advantage program, both financially and clinically. The initiative is based on feedback from brokers who expressed a desire to build stronger relationships with clients and enhance their service offerings.
Why It's Important?
This initiative by SCAN Health Plan highlights the evolving role of brokers in the healthcare industry, particularly within the Medicare Advantage space. By training brokers to serve as health navigators, SCAN aims to improve member engagement and health outcomes, which could lead to better retention rates and satisfaction among members. This approach also aligns with the broader industry trend of integrating more personalized and proactive healthcare services. For the Centers for Medicare & Medicaid Services, this program could serve as a model for how brokers can add measurable value to the Medicare Advantage program, potentially influencing future policy and regulatory decisions.
