What's Happening?
The Chemical Brothers' 2015 track 'Go' has experienced a substantial increase in streaming numbers following its feature in the Netflix thriller 'Apex'. The song saw a 429% boost in streaming in the week after the film's release on April 24, with U.S.
on-demand streams rising from 92,000 in the week of April 17-23 to 487,000 between April 24-30. Prior to the film's release, the song averaged 13,000 to 14,000 daily streams, which surged to 127,000 on April 30. 'Go' is currently ranked No. 5 on the Dance Digital Song Sales chart. The song is featured in a pivotal scene where the film's heroine, Sasha, played by Charlize Theron, is given a time limit to escape from the villain, Ben, played by Taron Egerton, who uses the song as a countdown.
Why It's Important?
The significant increase in streaming for 'Go' highlights the impact that film and television placements can have on music consumption. This trend underscores the importance of strategic song placement in media as a tool for artists to reach new audiences and revitalize interest in older tracks. For The Chemical Brothers, this resurgence in popularity could lead to increased sales and streaming revenue, as well as renewed interest in their broader discography. The success of 'Apex' on Netflix, currently topping the platform's global films and series chart, further amplifies the song's exposure, demonstrating the symbiotic relationship between visual media and music in the digital age.
What's Next?
Following the success of 'Go' in 'Apex', other artists and record labels may seek similar opportunities to feature their music in popular films and series, potentially leading to a trend of increased collaborations between the music and film industries. For The Chemical Brothers, this could mean exploring additional media placements or leveraging the renewed interest to promote upcoming projects. The film's success may also encourage other filmmakers to consider how music can enhance storytelling and audience engagement.
