What's Happening?
Joey Jia, the founder and CEO of ReelShort, a leading vertical content platform, is scheduled to speak at the Vertical Media Summit in Hollywood. The event, organized by Owl & Co., will take place on June 3 and feature a conversation between Jia and Hernan
Lopez, the former Fox executive and founder of Wondery. ReelShort is known for its popular vertical drama streaming app, which is part of Crazy Maple Studios. The summit will explore the evolution of vertical media, which is rapidly growing and generating significant global subscription revenue. Participants include major industry players like TikTok, YouTube, and Fox.
Why It's Important?
The Vertical Media Summit highlights the growing importance of vertical content, which is designed for mobile viewing. This format is becoming a significant revenue stream, with Owl & Co. estimating it generates around $1 billion globally, excluding China. The summit underscores the potential for vertical media to expand across various genres, impacting how content is produced and consumed. This shift could influence media companies' strategies, as they adapt to changing consumer preferences and technological advancements.
