What's Happening?
Greggs, a well-known food-to-go retailer, has opened a new Bitesize Greggs store at the Cheshire Oaks Designer Outlet. This new format offers a selection of the bakery chain's popular products in high-footfall areas with limited space. The store is part of Greggs' broader estate growth plans and follows the opening of similar stores at Seven Oaks Railway and Dartford Station. The Cheshire Oaks location will operate seven days a week and has created 15 new jobs in the local area. Greggs plans to continue trialing this format in other locations as part of its expansion strategy.
Why It's Important?
The opening of the Bitesize Greggs store at Cheshire Oaks represents a strategic move by Greggs to expand its presence in high-traffic areas, catering to consumers on the go.
This expansion not only enhances the brand's visibility but also contributes to local employment, providing new job opportunities. By adapting to space constraints with a compact store format, Greggs can efficiently reach more customers, potentially increasing its market share in the competitive food-to-go sector. This approach aligns with current retail trends focusing on convenience and accessibility.
What's Next?
Greggs plans to continue its trial of the Bitesize format in other locations, which could lead to further openings if successful. The company is likely to monitor the performance of these stores closely to assess their impact on sales and customer engagement. Future announcements regarding new store openings are anticipated as part of Greggs' ongoing expansion efforts.
