What's Happening?
Marriott International has reported a significant expansion in its Asia Pacific region, excluding China, for the year 2025. The company achieved a record-breaking year with 187 organic deals, representing over 28,000 rooms, marking a 32% increase from the previous year. This growth is attributed to strong intra-region travel demand and confidence from hotel owners and developers. Marriott's strategy includes expanding into emerging destinations and accelerating conversions and multi-unit agreements. The company opened 109 properties in 2025, reaching a milestone of 730 open properties across 22 countries in the region. Notable openings include The Laurus in Singapore and The Farm at San Benito in the Philippines.
Why It's Important?
Marriott's expansion in the Asia
Pacific region highlights the growing demand for travel and hospitality services in emerging markets. This growth not only strengthens Marriott's presence in the region but also supports local economies by creating jobs and boosting tourism. The company's focus on luxury and wellness-oriented properties aligns with the increasing preference for personalized and experiential travel among affluent consumers. Additionally, Marriott's ability to secure multi-unit agreements and conversions demonstrates its strong brand appeal and operational efficiency, which are crucial for sustaining long-term growth in a competitive industry.
What's Next?
Marriott plans to continue its expansion in the Asia Pacific region by focusing on luxury and midscale segments. The company aims to capitalize on the growing demand for wellness and experiential travel by introducing new brands and properties in untapped destinations. With a robust development pipeline and strong intra-region demand trends, Marriott is well-positioned to deliver sustained growth and value for its stakeholders. The company will likely explore further opportunities for multi-unit agreements and conversions to enhance its market presence and operational scale.
