What's Happening?
HUNTR/X's song 'Golden,' featured in Netflix's animated movie 'KPop Demon Hunters,' has tied the record for the longest time at No. 1 on the Billboard Global Excl. U.S. chart, maintaining its position for 19 weeks. The track, voiced by EJAE, Audrey Nuna, and REI AMI, matches the previous record set by ROSÉ and Bruno Mars' 'APT.' since the chart's inception in September 2020. The Billboard Global 200 and Global Excl. U.S. charts rank songs based on streaming and sales activity from over 200 territories worldwide, excluding the United States for the latter. 'Golden' achieved 70.8 million streams and 5,000 sales outside the U.S. during the week of December 5-11, despite a slight decline in both metrics.
Why It's Important?
The success of 'Golden' underscores the growing
influence of global music markets and the increasing popularity of international artists in the U.S. music industry. By tying the record for the longest time at No. 1 on the Billboard Global Excl. U.S. chart, HUNTR/X highlights the potential for non-U.S. artists to achieve significant commercial success. This trend reflects a shift in the music industry's dynamics, where streaming platforms and global distribution have democratized access to diverse musical genres and artists. The achievement also emphasizes the role of media platforms like Netflix in promoting music through their content, potentially altering traditional music promotion strategies.
What's Next?
As 'Golden' continues to perform well on the charts, it may inspire other artists and producers to explore similar collaborations with media platforms to reach wider audiences. The ongoing success of international tracks on U.S. charts could lead to more strategic partnerships between global artists and American music labels. Additionally, the music industry might see an increase in the production of content that integrates music with visual media, leveraging the popularity of streaming services to boost music sales and streams.
