What's Happening?
Marc Dambremez, a seasoned executive from Levi Strauss & Co., has been appointed as the new CEO of the Belgian lingerie group Van de Velde. Dambremez, who has over 16 years of experience with Levi Strauss & Co., will assume his new role on August 31,
2026, succeeding Karel Verlinde. During his tenure at Levi Strauss, Dambremez held various international leadership positions, including managing director for Asia Pacific and vice president of global retail. Van de Velde, known for its brands like PrimaDonna and Marie Jo, aims to leverage Dambremez's expertise in brand-driven growth and consumer engagement to accelerate its growth while maintaining its heritage of craftsmanship and quality.
Why It's Important?
The appointment of Marc Dambremez as CEO of Van de Velde is significant as it marks a strategic move to enhance the company's global brand relevance and consumer engagement. With Dambremez's extensive experience in international retail and brand management, Van de Velde is poised to strengthen its market position and drive sustainable growth. This leadership change is crucial for Van de Velde as it seeks to expand its reach and adapt to the evolving demands of the fashion industry. The focus on consumer-centric strategies and brand scaling is expected to create long-term value for the company and its stakeholders.
