What's Happening?
Crown & Caliber, originally a pre-owned watch retail platform, has been relaunched as a digital luxury lifestyle magazine. Acquired by the European Watch Company in 2024, the platform now aims to provide editorial content focused on horology, luxury, culture, travel, and technology. The relaunch is led by Alexandra Cheney, who serves as the editor in chief and editorial director. The magazine plans to engage its audience through a mix of short, accessible articles and in-depth features, supported by a strong social media presence and real-world luxury experiences.
Why It's Important?
The transformation of Crown & Caliber into a digital magazine reflects a broader trend in the luxury market towards integrating content and commerce. By leveraging its existing audience
and expanding into editorial content, the platform aims to enhance customer engagement and brand loyalty. This move could influence other luxury brands to adopt similar strategies, blending lifestyle content with product offerings to create a more immersive consumer experience. The focus on real-world luxury experiences also highlights the growing demand for experiential marketing in the luxury sector.
What's Next?
Crown & Caliber plans to grow its publication through partnerships and events that align with its audience's interests. The magazine's strategy includes hosting intimate events, such as private dinners and destination-focused conversations, to deepen reader engagement. As the publication evolves, it may explore additional content areas and collaborations to further establish its presence in the luxury lifestyle market. The success of this relaunch could set a precedent for other brands looking to expand their digital and editorial offerings.
