What's Happening?
Bruno Mars and Rosé have achieved a significant milestone with their single 'APT.', which has been named the biggest-selling global single of 2025 by the International Federation of the Phonographic Industry (IFPI). This marks a historic achievement as it is the first time a non-English language song has topped the chart, and it is also the first time artists from outside North America and Europe have led the global single chart. The song's success is attributed to a well-coordinated global rollout that included radio, streaming, and marketing efforts across various regions. 'APT.' maintained its momentum long after its release, spending 45 weeks on the Hot 100 and peaking at number three. This is Bruno Mars' first IFPI global single chart number one since
'Just The Way You Are' in 2011.
Why It's Important?
The success of 'APT.' underscores the increasing globalization of the music industry, where songs can transcend language barriers and achieve international acclaim. This trend highlights the growing influence of non-English music in the global market, reflecting a shift in consumer preferences and the power of strategic marketing. For Bruno Mars, this achievement reinforces his status as a leading figure in the music industry, while for Rosé, it marks a significant breakthrough, potentially opening doors for more artists from diverse backgrounds. The song's success also demonstrates the effectiveness of coordinated global marketing strategies in sustaining a song's popularity over time.
What's Next?
Following the success of 'APT.', it is likely that more artists and record labels will explore similar global marketing strategies to maximize the reach and impact of their releases. This could lead to an increase in collaborations between artists from different regions and the production of more multilingual tracks. Additionally, the music industry may see a rise in the prominence of non-English songs on global charts, further diversifying the musical landscape. For Bruno Mars and Rosé, this achievement may lead to more collaborative projects and increased opportunities in international markets.
