What's Happening?
Texen, a luxury beauty packaging manufacturer, has partnered with Lancôme to create the packaging for the new Lash Idôle Curl Goddess mascara. This collaboration involved complex technical processes and decoration techniques to deliver a premium product. The mascara, launched in Europe and the U.S., features a twisted 40° brush designed to enhance lash curl and volume. The packaging is crafted from recyclable polypropylene, with a brushed aluminum effect and subtle branding. Texen's state-of-the-art mascara line automates the assembly of component parts, ensuring optimized speed and efficiency. This project marks Texen's 30th anniversary in mascara production, following previous successful collaborations with Lancôme.
Why It's Important?
The collaboration between
Texen and Lancôme highlights the importance of innovation in the beauty industry, particularly in packaging design. By using recyclable materials and advanced manufacturing techniques, Texen is setting a standard for sustainable and efficient production. This partnership not only enhances Lancôme's product offerings but also reinforces Texen's position as a leader in luxury beauty packaging. The success of such collaborations can influence industry trends, encouraging other brands to adopt similar sustainable practices and invest in innovative packaging solutions.
