What's Happening?
ASICS EMEA has announced its most successful financial year to date, achieving record revenues of €1.204 billion in 2025, marking an 18.4% increase from the previous year. The company experienced growth across all categories, with SportStyle seeing a 44% rise and significant gains in Performance Running, Tennis, Indoor, and Apparel. The company's channel performance was also robust, with wholesale increasing by 22.5%, owned retail by 8.2%, and ecommerce by 10%. This growth reflects the expanding European sportswear market, driven by increased health awareness and the popularity of athleisure. ASICS has also strengthened its position as a leading brand in Performance Running Footwear across major European markets.
Why It's Important?
The record revenues for ASICS
EMEA highlight the growing demand for sportswear in Europe, which is expected to continue as health consciousness and athleisure trends rise. This growth benefits ASICS and other established sports brands, as consumer preference leans towards recognized labels. The company's success in Performance Running and other categories positions it well to capitalize on increasing participation in sports and fitness activities. This trend is significant for the sportswear industry, indicating a shift towards more active lifestyles and the integration of sportswear into everyday fashion.
What's Next?
ASICS EMEA plans to build on its current momentum by accelerating growth and innovation in 2026. The company aims to inspire more people to engage in physical activities, aligning with its philosophy of promoting a sound mind in a sound body. With the premium sportswear segment projected to grow significantly, ASICS is well-positioned to leverage these trends and further strengthen its market presence.
