What's Happening?
On Holdings, a Swiss sportswear company, has expanded its production capabilities by opening a new facility in South Korea. This facility utilizes the company's proprietary LightSpray technology, which allows for the rapid and environmentally friendly
production of shoe uppers using automated robotic technology. The new plant, located near Busan, was chosen for its strategic advantages in robotics and automation. This expansion is part of On Holdings' strategy to scale the LightSpray technology globally, with plans to increase production capacity significantly and introduce the technology to new product categories.
Why It's Important?
The expansion of On Holdings' LightSpray technology is a significant development in the sportswear industry, highlighting the growing trend towards automation and sustainable manufacturing processes. By increasing production capacity and efficiency, On Holdings can meet rising consumer demand while reducing environmental impact. This move also positions the company to compete more effectively in the global market, particularly as it plans to introduce production in the U.S. and expand in Europe. The use of advanced robotics in manufacturing could set a new standard for the industry, influencing how other companies approach production.
