What's Happening?
Djo's song 'End of Beginning' has seen a significant rise on the Billboard Hot 100, reaching No. 6, despite not being featured in the 'Stranger Things' series finale. The song, performed by Joe Keery,
who plays Steve Harrington in the show, has gained popularity due to renewed fan interest following the series' conclusion. This resurgence is notable as the song was not part of the show's soundtrack but benefited from Keery's association with the popular series. The song's previous peak was No. 11 in early 2024, and it has now surpassed that due to the show's fanbase.
Why It's Important?
The success of 'End of Beginning' highlights the impact of television series on music charts, even when the music is not directly featured in the show. This phenomenon underscores the power of fan communities and their ability to influence music trends. For Joe Keery, this resurgence could bolster his music career, providing a platform for future releases. It also reflects the broader trend of actors successfully crossing over into music, leveraging their on-screen popularity to gain traction in the music industry.
What's Next?
The continued popularity of 'End of Beginning' may lead to further opportunities for Joe Keery in the music industry, potentially resulting in new releases or collaborations. As 'Stranger Things' concludes, other shows may emerge as influential platforms for music promotion. The entertainment industry will likely continue to explore synergies between television and music to capitalize on fan engagement.
