What's Happening?
Believe U.K. and Tileyard Music have announced the launch of Tenace Records, a new boutique label formed through a joint venture. The label will be led by Charlie Arme and Michael Harwood, co-presidents and founders of Tileyard Music, and will utilize Believe's global distribution and artist services. Chris Dashwood, formerly of Universal Music, has been appointed as the general manager. The label's first signing is the band Pale Waves, previously with Dirty Hit, known for their top 20 albums in the U.K. The band will support Louis Tomlinson on his upcoming tour. Tenace Records will be based at Tileyard London, a creative hub with over 150 recording studios.
Why It's Important?
The launch of Tenace Records signifies a strategic expansion for both Believe U.K. and
Tileyard Music, combining their strengths in global distribution and artist management. This move could enhance the competitive landscape of the U.K. music industry by providing a new platform for emerging artists. For Pale Waves, this partnership offers an opportunity to leverage Believe's extensive distribution network, potentially increasing their international reach. The collaboration highlights a trend in the music industry where labels are increasingly focusing on global distribution capabilities to support artists' growth.
What's Next?
With the establishment of Tenace Records, the focus will likely be on signing new talent and expanding the label's roster. The partnership between Believe and Tileyard Music is expected to foster innovative marketing strategies and A&R development. As Pale Waves embarks on their tour with Louis Tomlinson, their performance and reception could influence the label's future signings and promotional efforts. The success of this joint venture could encourage similar collaborations in the industry, aiming to blend creative talent management with robust distribution frameworks.
