What's Happening?
Disney has introduced a new short-form series, 'Locker Diaries,' designed for vertical viewing and featuring characters from popular franchises like Zombies, Descendants, and Phineas & Ferb. The series, which blends comedy, drama, and thrills, is available on Disney+ and various social media platforms. The first two episodes, themed around Zombies, are already streaming, with new episodes releasing weekly through mid-April. This initiative is part of Disney's strategy to engage audiences with micro-dramas, a growing trend in digital content consumption.
Why It's Important?
Disney's foray into vertical video content reflects the entertainment industry's adaptation to changing viewer habits, particularly among younger audiences who consume media on mobile devices.
By leveraging popular characters and franchises, Disney aims to capture and retain viewer interest, driving engagement on its streaming platforms. This move also positions Disney to compete in the burgeoning market for short-form content, which has seen significant growth, particularly in regions like China.
