What's Happening?
Hurtigruten is offering Australian and Kiwi travel agents a final opportunity to secure a spot on its Norway mega famil, a 12-day adventure from Kirkenes to Oslo, valued at over $8,000 per person, departing in September 2026. The top 20 agents who book
the most Hurtigruten products by April 30 will earn a place on this exclusive trip, joining 250 industry peers from around the world. The famil aims to immerse agents in the Hurtigruten experience, featuring premium dining and an awards show. Agents can attract clients with various offers, including early bird savings, low deposit options, and discounts on select voyages.
Why It's Important?
This initiative by Hurtigruten is crucial for strengthening relationships with travel agents and enhancing their firsthand experience of the products they sell. By participating in the mega famil, agents gain valuable insights and connections that can enhance their ability to market Hurtigruten's offerings effectively. The promotional incentives, such as discounts and onboard credits, are designed to boost bookings and customer interest in Hurtigruten's cruises, potentially increasing sales and market presence in Australia and New Zealand.
What's Next?
Agents have until April 30 to secure their spot by booking Hurtigruten products. Winners will be announced by May 11, 2026. The famil is expected to foster stronger ties between Hurtigruten and participating agents, potentially leading to increased bookings and customer engagement. The experience may also inspire agents to promote Hurtigruten's offerings more effectively, leveraging the insights gained during the trip.
