What's Happening?
Scenic Group, an Australian-founded business, celebrated its 40th anniversary with the Night of Stars Awards 2026, held on February 21 at W Sydney. The event recognized the contributions of Australian and New Zealand travel partners, advisors, and consultants
who have supported the company's growth over the past four decades. The awards honored high-achieving agencies for their excellence in luxury river cruises, next-generation yacht cruises, and land journeys. Categories focused on revenue growth, product mix, and client service excellence. Notably, a record number of travel partners achieved the prestigious Diamond award for $1 million-plus sales. Major prizes included ultra-luxury yacht voyages on the inaugural Scenic Ikon sailing and Emerald Cruises luxury yacht voyages.
Why It's Important?
The Scenic Group Night of Stars Awards highlights the significant role of travel partners in the company's success, emphasizing the importance of collaboration in the travel industry. By recognizing outstanding performance, Scenic Group not only strengthens its relationships with key partners but also sets a benchmark for excellence in the industry. The awards serve as an incentive for travel agencies to strive for higher sales and service standards, ultimately benefiting the company's growth and the broader travel sector. The event also underscores the resilience and adaptability of the travel industry, which has faced numerous challenges in recent years.
