What's Happening?
CNN has introduced a new business interview series titled 'The 1 on 1', where influential business leaders interview each other. This series is available on CNN's subscription streaming platform and YouTube.
The first episode features chefs and entrepreneurs Eric Ripert and José Andrés, while subsequent episodes will include notable figures such as Pinterest CEO Bill Ready and Venmo co-founder Iqram Magdon-Ismail. The series aims to provide insights into the strategies and decision-making processes of these leaders, enhancing CNN's digital-first and business-centric content offerings.
Why It's Important?
The launch of 'The 1 on 1' series represents CNN's strategic move to strengthen its position in the business news sector, an area where it has faced increased competition. By focusing on direct conversations between business leaders, CNN aims to offer unique insights and perspectives that could attract a dedicated audience interested in business strategies and leadership. This initiative also supports CNN's broader goal of expanding its subscription-based content, potentially increasing its revenue streams and market influence.
