What's Happening?
In celebration of Pokémon's 30th anniversary, a Super Bowl commercial featuring Lady Gaga, JISOO, and other celebrities aired, highlighting their favorite Pokémon. The ad opens with Trevor Noah asking about favorite Pokémon, leading to various stars sharing their choices. Lady Gaga reveals her fondness for Jigglypuff, performing a duet with the character. JISOO from BLACKPINK expresses her admiration for Eevee, citing its transformative abilities. The commercial is part of a larger celebration of Pokémon's enduring legacy, which includes new game releases and themed attractions.
Why It's Important?
This commercial underscores Pokémon's lasting impact on global pop culture, leveraging the star power of celebrities like Lady Gaga and JISOO to reach diverse audiences.
By featuring well-known figures, the ad appeals to both long-time fans and newcomers, potentially expanding Pokémon's fan base. The campaign highlights the franchise's adaptability and its ability to remain relevant across different media platforms. This strategic use of celebrity endorsements could enhance Pokémon's brand visibility and drive engagement with its new products and experiences.
