What's Happening?
Jake Brennan's popular true-crime podcasts 'Disgraceland' and 'Hollywoodland' are joining the iHeartMedia network, alongside the hit show 'My Favorite Murder.' These podcasts, produced by Brennan's Double Elvis, will now be executive produced by Exactly
Right Media and iHeartPodcasts. 'Disgraceland,' known for exploring the dark side of legendary artists, and 'Hollywoodland,' which delves into entertainment industry scandals, were previously affiliated with Audacy. The move to iHeartMedia is part of a broader agreement where iHeartMedia serves as the exclusive sales, marketing, and distribution partner for Exactly Right Media.
Why It's Important?
This transition to iHeartMedia is significant as it enhances the distribution and marketing capabilities for 'Disgraceland' and 'Hollywoodland,' potentially increasing their audience reach. iHeartMedia's extensive network and resources can provide these podcasts with greater visibility and access to a wider listener base. This move also reflects the growing trend of consolidating podcast content under major media networks to leverage their marketing power and distribution channels. For fans of true-crime podcasts, this could mean more content and improved production quality.
What's Next?
Listeners can expect new episodes of 'Disgraceland' and 'Hollywoodland' to be released under the iHeartPodcasts network, with 'Disgraceland' debuting its first episode on April 12. The partnership with iHeartMedia may lead to more collaborative projects and cross-promotions with other popular podcasts in the network. As the podcast industry continues to grow, further expansions and strategic partnerships are likely, potentially leading to new content formats and innovative storytelling approaches.
