What's Happening?
Swiss athletic company On has signed Arturo Coello, the world's No. 1 padel player, to its roster of athletes. This partnership aims to enhance On's presence in racket sports by developing padel-specific
footwear. Coello will collaborate with On's product development team to provide insights for engineering footwear tailored to the demands of padel. The first products from this collaboration are expected to be available by summer 2027.
Why It's Important?
This strategic move by On highlights the growing popularity of padel as a sport and the company's commitment to expanding its market presence in racket sports. By partnering with a top athlete like Coello, On can leverage his expertise to create innovative products that meet the specific needs of padel players. This collaboration could position On as a leader in the padel footwear market, potentially boosting sales and brand recognition.
