What's Happening?
Roberto Menichetti has been appointed as the creative director of Turnbull & Asser, a 140-year-old British shirtmaker. Menichetti, who has an extensive background working with brands such as Burberry,
Celine, and Jil Sander, will oversee bespoke shirting, tailoring, outerwear, and accessories. His role includes developing new synergies and design initiatives to enhance the brand's global presence. Menichetti, born in the U.S. and raised in Italy, has a rich history in fashion, having worked with major brands and consulted for others like Cerruti and Ballantyne. His appointment is seen as a move to inject fresh energy into Turnbull & Asser while maintaining its traditional craftsmanship.
Why It's Important?
Menichetti's appointment is significant as it represents a strategic move by Turnbull & Asser to rejuvenate its brand while expanding its global footprint. With his international experience and creative leadership, Menichetti is expected to drive innovation in fabric development and sustainable practices, which are crucial in today's fashion industry. This move could potentially increase the brand's competitiveness in the luxury fashion market, appealing to a broader, more global clientele. The focus on sustainable practices also aligns with the growing consumer demand for environmentally responsible fashion.
