What's Happening?
MBC Group's Shahid, Disney+, and OSN+ have announced a new collaboration to offer a bundled streaming service in the Middle East. This initiative allows subscribers to access all three platforms through
a single subscription plan available exclusively via Shahid. The bundle is marketed as a significant enhancement to the streaming experience in the Arabian Gulf region, combining entertainment from the Middle East, Hollywood, and beyond. The service is priced to offer access to all three platforms for the cost of two, although the exact pricing details were not disclosed. The move is part of a broader trend of growth in the OTT subscription video market in the Middle East and North Africa (MENA), which has generated approximately $1.5 billion in revenue this year. MBC Group, partially owned by the Saudi Arabian government, is the largest TV player in the region.
Why It's Important?
This collaboration marks a significant shift in the streaming landscape of the Middle East, providing consumers with a more integrated and cost-effective way to access diverse content. By combining the offerings of Shahid, Disney+, and OSN+, the bundle caters to a wide range of viewer preferences, from Hollywood blockbusters to extensive Arabic content. This strategic move could potentially increase subscriber numbers and market share for the involved companies, while also setting a precedent for similar collaborations in other regions. The initiative reflects the growing demand for seamless and varied streaming options in the MENA region, which is characterized by a young and dynamic population. The partnership could also influence the competitive dynamics of the streaming industry, prompting other players to explore similar alliances.
What's Next?
As the bundle launches, the involved companies will likely monitor consumer response and subscription rates closely. The success of this initiative could lead to further collaborations or expansions of similar bundles in other regions. Additionally, the companies may explore opportunities to enhance the bundle with additional features or exclusive content to attract more subscribers. The competitive response from other streaming services in the region will also be a key factor to watch, as they may introduce new offerings or partnerships to maintain their market positions.
