What's Happening?
Zadún, a Ritz-Carlton Reserve located in Puerto Los Cabos, has appointed Jimena Fernández as the new Director of Marketing and Communications. This strategic move aims to bolster the resort's commercial
leadership and deepen guest engagement while enhancing global brand visibility. Fernández brings over 20 years of experience in hospitality marketing, having previously led marketing strategies for major Hilton openings in Mexico, including Hilton Cancun and Waldorf Astoria Riviera Maya. Her recent role as Director of Marketing at Waldorf Astoria Riviera Maya earned her multiple recognitions, such as the CALA Marketing Excellence award in 2023 and the Superlative Award in 2024. Fernández's appointment is expected to leverage her extensive expertise to further elevate Zadún's brand presence in the luxury hospitality sector.
Why It's Important?
The appointment of Jimena Fernández as Director of Marketing and Communications at Zadún is significant for the luxury hospitality industry, particularly in enhancing brand visibility and guest engagement. Her extensive experience and proven track record in marketing strategy are expected to drive Zadún's global brand presence, attracting more high-end clientele and boosting the resort's competitive edge. This move aligns with the broader trend of luxury resorts investing in seasoned marketing professionals to navigate the increasingly competitive market landscape. By strengthening its leadership team, Zadún aims to capitalize on Fernández's expertise to expand its reach and maintain its status as a premier destination within the Ritz-Carlton Reserve portfolio.
