What's Happening?
Adelie, a sustainability consultancy headquartered in the United Kingdom, has opened a new office in Singapore. This expansion is led by James Kelly, a former certification manager at B Lab UK. Adelie, co-founded in 2024 by Tom Stewart, aims to support
small and medium-sized enterprises in Singapore with sustainability strategies and certifications. The consultancy will assist companies in navigating international regulations, such as the European Union’s Greenwashing Directive, which targets misleading sustainability claims. Despite challenges in the Singapore market, including delays in mandatory climate reporting and limited consumer engagement, Adelie sees significant opportunities. The firm plans to leverage Singapore's progressive stance on integrating environmental considerations into business growth.
Why It's Important?
Adelie's expansion into Singapore highlights the growing importance of sustainability in business operations, especially in regions with stringent international regulations. By providing expertise in sustainability certifications and compliance, Adelie can help companies in Singapore and Southeast Asia meet global standards. This move is crucial as businesses linked to international supply chains face increasing pressure to adopt sustainable practices. Adelie's presence in Singapore could encourage more local companies to invest in environmental, social, and governance (ESG) programs, potentially leading to broader adoption of sustainable business practices in the region.
What's Next?
Adelie plans to support Singapore-based companies in adapting to evolving sustainability regulations. The consultancy will focus on helping businesses eligible for Enterprise Singapore’s Enterprise Development Grant, which funds sustainability initiatives. As Singapore continues to promote environmental integration in business, Adelie is poised to play a key role in guiding companies through these changes. The firm's expansion may also influence other sustainability consultancies to enter the Southeast Asian market, further driving the region's commitment to sustainable development.












