Quiet Box Office Weekend as 'GOAT' Leads Over 'Wuthering Heights'

What's Happening? The North American box office saw a quiet weekend with 'GOAT' leading the charts, earning $17 million, followed by 'Wuthering Heights' with $14.2 million. Both films are in their second weekend. New releases like 'I Can Only Imagine 2' and 'How to Make a Killing' opened with less t

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What is the story about?

What's Happening?

The North American box office saw a quiet weekend with 'GOAT' leading the charts, earning $17 million, followed by 'Wuthering Heights' with $14.2 million. Both films are in their second weekend. New releases like 'I Can Only Imagine 2' and 'How to Make

a Killing' opened with less than $10 million. The weekend's standout was Baz Luhrmann's 'EPiC: Elvis Presley in Concert', which performed well in limited IMAX release.

Why It's Important?

The subdued box office performance highlights the challenges faced by new releases in attracting audiences amidst strong holdovers. This trend underscores the importance of word-of-mouth and critical reception in sustaining box office success. The performance of 'EPiC: Elvis Presley in Concert' suggests a growing interest in immersive and niche cinematic experiences, which could influence future distribution strategies and the types of films that receive theatrical releases.