What's Happening?
Hedgehog Lab, a UK-based digital product consultancy, has appointed Malcolm Seagrave as its new CEO. Seagrave, who joined the company 18 months ago as managing director for UK operations, succeeds co-founder Sarat Pediredla. The leadership change is part
of a phased succession plan, allowing Pediredla to pursue other projects. Hedgehog Lab, founded in 2007, specializes in digital strategy, user research, and interface design, with offices in Newcastle, Leeds, Edinburgh, and York. The company has recently expanded its operations internationally, with engineering support teams in Romania and Bulgaria, and plans to further expand into Manchester and Glasgow. Seagrave brings a wealth of experience in scaling digital businesses, having previously led BJSS and AND Digital to significant growth.
Why It's Important?
The appointment of Malcolm Seagrave as CEO is a strategic move for Hedgehog Lab as it seeks to capitalize on its recent growth and international expansion. With a 30% increase in turnover and plans to reach £50 million, the company is poised to create hundreds of new jobs in the North of England and Scotland. Seagrave's experience in scaling digital consultancies will be crucial in executing the company's strategy to become a leading tech company that prioritizes people. The leadership change also underscores Hedgehog Lab's commitment to maintaining its strong company culture and integrated service offerings, which are key differentiators in the competitive digital consultancy market.
What's Next?
Under Seagrave's leadership, Hedgehog Lab is expected to continue its aggressive growth strategy, focusing on expanding its presence in the North of England and Scotland. The company aims to leverage its recent B Corp accreditation to enhance its impact initiatives, including volunteering, pro-bono, and discounted work. As Hedgehog Lab executes its strategy, it will likely seek further investment opportunities to support its expansion plans and strengthen its market position. Stakeholders, including employees and clients, can anticipate a continued emphasis on innovation and a people-first approach as the company navigates its next phase of growth.















