What's Happening?
A new television series based on the 2009 film 'Bride Wars' is in development at Peacock, featuring Emma Roberts in a leading role. The series is described as a 'loose reimagining' of the original movie, which starred Kate Hudson and Anne Hathaway. In
this adaptation, Roberts will portray a big-city wedding planner who moves to North Carolina, where she encounters a beloved local planner. The storyline centers around their escalating rivalry as they compete to plan the same wedding, ultimately exploring themes of friendship, community, and love. The series is being produced by New Regency, with 20th Television and UCP as co-studios. Emmy winner Sascha Rothchild is attached as the writer and executive producer, alongside a team that includes Arnon Milchan, Yariv Milchan, and Natalie Lehmann. Although the series has not yet received an official order, it is generating interest due to its connection to the successful original film, which grossed $115 million worldwide.
Why It's Important?
The development of 'Bride Wars' as a TV series highlights the ongoing trend of adapting successful films into television formats, which can attract established fan bases and generate new interest. For Peacock, this project represents an opportunity to expand its content offerings and potentially draw in viewers who enjoyed the original film. Emma Roberts' involvement adds star power to the series, likely increasing its appeal. The show's themes of rivalry and friendship resonate with audiences, offering relatable narratives that can engage viewers. Additionally, the collaboration of multiple production studios and experienced creatives suggests a high-quality production that could enhance Peacock's reputation in the competitive streaming market.
What's Next?
As the series is still in development, the next steps will likely involve securing an official series order from Peacock. This will depend on factors such as script approval, casting decisions, and production logistics. If greenlit, the series will move into pre-production, with further announcements expected regarding additional cast members and a potential release date. The involvement of Emma Roberts and the creative team suggests that the series could attract significant attention, potentially leading to promotional campaigns and strategic partnerships to maximize its reach upon release.
